The Eco Thing

Here's a comment that caught my eye from a recent piece by my friend Kevin Maney at USA Today. Kevin did a story on Scott McNealy, former CEO of SunMicrosystems.

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Inside Sun, McNealy seems most jazzed about pushing what he calls "the eco thing." He says that by 2012, 40% of tech budgets will be consumed by energy costs. Driving Sun to create low-energy computers is both a moral imperative and business opportunity, McNealy says. Sun even has a vice president of eco-responsibility, David Douglas.